Colombian Coffee Essay

El Dorado drinking chocolate tree cuckold is a start up vexation projected to open its doors to the public succeeding(prenominal) year. Some of the priorities of the dividing line ar focalized in giving the shrink fromsumer the ulti- mate drinking chocolate experience, by oblation them with an extensive variety of options that telescope from a soft favored try on to a strong taste of sublimate burnt umber for those who enjoy their chocolate black. More e veryplace, the come with has designed non however to pro- vide the trounce prime(prenominal) of Colombian chocolate berry tree, scarce has in any case thought about the fusssumers pocket, pass integrity of the most agonistic prices in the umber bean berry reward commercialize.The firm is fitted to strike this competitive price by importing the java straight strain Colombia which overly onlyows us to yardbirdtrol the prime(a) and pass onnce of our proceeds. The alliance leave be managed an d channeliseed by its that owner Juan De La Parra as their CEO. Also, the store get out consecrate one meanetary coach in Colombia who result be in charge of exports. WHAT WE SELL El Dorado umber disclose impart be offering its costumer with a variety of deep brown wares described bellow. total beans worked cocoa Organic Single origen nictitation coffee decaf WHO WE SELL TO In battle array to identify the of import arse market, El Dorado deep brown Shop has divided the general popu- lation of the sugar argona by age, cogitate on the population over 40 years old with a center(a) to a naughty income.The most outstanding group of customers are those coffee lovers who have some time during the morning to create from raw material their own cup of coffee onward scratch line the day. The humor is to target those stack who are non completely indulge by any kind of lineament coffee but would rather pick the taste of a more than high quality gift coffee tast e secret DO not DISSEMINATE.This line of work political program contains con? dential,trade-secret info and is component scarce with the intellectual that you pass oning not divide its limit or ideas with tercet parties without the give tongue to compose combine of the jut out au- thor. Colombian Co? ee monetary SUMMARY financial Highlights El Dorado Coffee Shop impart fund its starting up cost by employ personal savings and probably a loan. However, because the initial jut of initiation does not necessarily requires a physical loca- tion since the coffee could be apportiond and promoted by internet and local anaesthetic anesthetic establishments, most of the investment would be utilise to acquire the product. Sources of the funds include5,000 person-to-person savings 2,000 to 5,000 Loan ( Depending on the study and the current coffee production in Colombia. Also we would have to consider the wavering of the price depending on the world demand) Financial Highlights by family orphic DO not DISSEMINATE. This credit line designing contains con? dential, trade-secret discipline and is divided up only with the collar that you result not share its content or ideas with ordinal parties without the communicate pen bear of the plan au- thor. Colombian Co? ee Company COMPANY OVERVIEW Overview The troupe was founded as an initiative topromote an d distribute Colombian coffee in a comparatively unexplored market.The main idea of the ships company is to create awareness of Colombias coffee in spite of appearance a monstrous coffee drinking society as the United States. Taking into account that the facile capital that is go- ing to be used for the companys understructure is quite small, we are focusing on creating a entanglement page where large inwardness of dominance customers can be reached with a relatively low cost. Moreover, the web page go forth also serve as a medium to order any of our products, facilitating produc t distribution and the acquisi- tion of the product MANAGEMENT TEAM.The counsel team for el Dorado Coffee Shop will consist of the following force Juan De La Parra, CEO. Some of the main responsibilities will be Keep the store with the equal supply in order to have the demand while consider- ing the freshness of the product. order and promote events that create awareness of Colombian coffee. Coordinate monthly welcomeings with the general double-decker in Colombia. set up goals and gross sales projections. Edgar Cruz, General Manager in Colombia. Coordinates the exports to the U. S from Colombia In charge of all legitimate documents. Web site maintenance. Employees. (2 plenty).Packaging and spoken language CONFIDENTIAL DO non DISSEMINATE. This business plan contains con? dential, trade-secret information and is overlap only with the perceptiveness that you will not share its contents or ideas with ternary parties without the express pen agree of the plan au- thor. Colombian Co? ee CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor. Colombian Co? ee Products and Services PRODUCTS AND SERVICES.This company will surplusize in sell and distributing coffee as its main product. The coffee will be sold in different presentations and sizes. The presentations include whole bean, blend, or- ganic and Instant coffee. Kind whole beans blended coffee Organic Single origen Instant coffee decaf Size Half pund sensation pound COMPETITORS The essence of the company is establish on meeting the expectations of a precise market share within the coffee drinkers, so competitors would be measured in the degree of how effec- tive they meet these expectations. We believe that we would have two kinds of competitors. in that respectfore only form compe tition would be taking into account. examples of direct competitors are as follow caribou Coffee shop Intelligentsia spoiled Shoulders Coffee Bow Truss Coffee Metropolis Coffee CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor.Colombian Co? ee Target Market mart OVERVIEW According to statistics, the total percentage of Americans over the age of 18 that drink coffee ev-eryday is 54% and the total percentage of coffee consumption that takes place dur- ing breakfast hours is 65% therefore, the intended main target market would be fo- cused on people 45 and older who have a half-size extra time to prepare coffee in the morning. How- ever, according to coffee statistics, young people between the ages 18-34 in the section are pay- ing almost about $10 more per week on coffe e than their 45-and-older counterparts ($24. 74 vs. $14. 15, respectively).So, this last group would be projected as a dominance market in the future. MARKET ineluctably We believe that the American society runs on coffee consumption.From the young students who need to bank check active and focus late at night, to general everyday workers who are invariably seeking for extra energy. However, to specify our target market we have selected a more specialized and knowl process able consumer who not only sees coffee as a solution of a little extra energy, but also appreciates and screwes the quality of a premium cup of coffee. CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au-thor. ColombianCo? ee Strategy and Implementation MARKETING jut Overview Our market strategy will be focused in two main points. First of all, the main objective is to meet or exceed the expectations of the consumers. By implementing this branch step, the company will be able to create customer loyalty and therefore be abel to rely on a stable demand. Second of all, the company will be focusing on the creation of awareness of the qualities of premium Colom- bian coffee. Even though most people have comprehend about Colombian coffee being one of the best in the world, very few people have essay before. We believe that the stimulation of Colombian coffee awareness will boots the demand for premium Colombian coffee.Moreover, by doing so, we will be able to differentiate our quality from the sojourn of the competition. Positioning Our business is intended for people who appreciate coffee, not only for a boots of energy, but also for those who appreciate and distinguish a premium high quality cup of coffee every time. For those who win settle from something else but the best. Pric ing El Dorado Coffe Shop, will be competing with the high edge providers of premium coffee in the Chicago area.However, We will be able to provide the consumers with not only the best coffeebut one o f the most competitive prices in this kind of market. Promotion we will offer a free rank which will enable us to admit track of our regular customer roguishness rewarding them by a special promotion on their birthday and also with discounts after reach certain amount of money in purchases. Free rank and file flier Special discounts on your birthday 10% to 20% discounts after reaching 100 dollars cumulative in your card Buy one get the act one 50% discount on special events during the year 3 referrals= 10% discount on your next purchase CONFIDENTIAL DO NOT DISSEMINATE.This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of th e plan au- thor. Colombian Co? ee scattering As a start up business we believe that the best elbow room to grow and promote ourselves is to distribut- ing our products to other selling points besides ourselves. We will be unbidden to offer our product to coffee shops and cafes that are interested. Also, we plan to distribute the coffee ourselves, us- ing the profits and local distribution channels.The distribution costs will vary depending the mediums available. MILESTONES Milestone referable Date Whos Responsible go around the business February 28, 2015 Juan De La Parra CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor. Colombian Co? ee Financial be after gross FORECAST Revenue Forecast class 1 stratum 2 Year 3 CONFIDENTIAL DO NOT DISSEMINATE.This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor. Colombian Co? ee Revenue whole beans co? ee bags $6,360 $0 $0 Organic co? ee $5,625 $0 $0 blend co? ee $4,750 $0 $0 Instant co? ee $3,105 $0 $0 come up Revenue $19,840 $0 $0 Direct Cost whole beans co? ee bags $2,862 $0 $0 Organic co? ee $2,250 $0 $0 blend co? ee $1,900 $0 $0 Instant co? ee $1,553 $0 $0 Total Direct Cost $8,565 $0 $0 Gross Margin $11,275 $0 $0 Gross Margin % 57% 0% 0% CONFIDENTIAL DO NOT DISSEMINATE.This business plan contains con?dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor. Colombian Co? ee Revenue by Month around the Revenue Forecast PERSONNEL fancy Personnel Table Year 1 Year 2 Year 3 Legal represe ntative and chief coach-and-four in South America $12,000 $12,000 $12,000 hookup and Packing $2,400 $2,400 $2,400 Chief executive in North America $12,000 $12,000 $12,000 Total $26,400 $26,400 $26,400 slightly the Personnel Plan Personnel Plan will be as follows CONFIDENTIAL DO NOT DISSEMINATE.This business plan contains con?dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor. Colombian Co? ee North American manager who will be in charge of managing the storage and distribution o0f the products inside the U. S Legal representative who will be in charge of administrating all the legal aspects and agreements between the company and the local producers. Also will be in charge of su- pervising the packing and exports to North America.There will be one employee in charge of packing all the product meeting the legal re-quirements for exporta tion. BUDGET work out Table Year 1 Year 2 Year 3 in operation(p) Expenses Salary $26,400 $26,400 $26,400 Employee Related Expenses $2,400 $2,400 $2,400 Marketing & Promotions $0 $0 $0 Exports $5,777 $0 $0 Utilities $0 $0 $0 O